Dragon

 Dragon

Design concept:

As I’m a big admirer of the Chinese culture, from the early years of my studies(Bachelor and Master Degree in Graphic communication, included courses in the History of Design, Introduction of Visual Arts and History of Art), my design proposal/idea refers to Chinese dragons are legendary creatures in Chinese mythology and Chinese folklore. The mascot that exclusively design for Chenghai Toys Base, refers to a young dragon with some transformed design elements referred to a teddy bear.

The dragon is a very important element in Chinese mythology. Unlike other cultures where dragons are considered monsters in Chinese mythology are creatures that symbolize power, strength, and good luck. My design for Chenghai Toys Base, is a strong but kind-hearted governor of sky, earth and sea. It’s a dragon of happiness and joy. Very friendly and always smiling.