斐莎鹿 FISOVEE

斐莎鹿 FISOVEE

Design concept:

Mascot FISOVEE, Chinese name “Feishalu”, was formed and expressed by the abbreviated letters name of Chenghai – c.h. Its English name FISOVEE was combined by the word Fish, Dove, and Deer. As the meaning is described by its name, the Mascot is also combined with the three animals inside the character. Chenghai is famous for more than hundred thousands variety of toys, and these three animals are not only used for describing and representing the different types for water, land and sky, but also to express its eco-friendly attitude on the natural environment. Chenghai is located in Shantou, Guangdong Province, which was once an important harbor since Qin dynasty. It has beautiful seashore lines on geography. The red-fish-head-boat has been an important icon to Chenghai in its long history. This symbol tells stories about how people had been braving the wind and waves and exploring hardly and diligently. The fish character in this mascot expresses such marine cultural of exploring oriented. As the symbol of peace and friendship, pigeon is loved by everybody in the world. The pigeon character in this mascot expresses the good communication and cooperation which we are seeking for, and also the friendship which we are building and treasuring with people from different countries around the world. And the deer character in this mascot expresses the spirit of running, jumping, creation and freedom. In this manner, we all need such action with constantly running, innovating, exploring and progressing, so that we can contribute together for the better development of “Chenghai Toys” for the world.